Sales Development Representative

We are seeking a dynamic and results-driven Account Executive to own and manage the sales pipeline end-to-end. The ideal candidate will be responsible for driving revenue by leading the sales process from demo booking through objection handling, negotiations, and deal closures. Additionally, you will work closely with the SDR team to ensure a consistent flow of high-quality SQLs, fostering collaboration to optimize the sales funnel.

Key Responsibilities:

1) Lead Generation & Prospecting: Hunt for new leads using platforms like Apollo.io, Lusha, Mr. E, and other relevant tools.

2) Lead Qualification: Qualify leads based on Niroggyan's Ideal Customer Profile (ICP) criteria and mark them as Marketing Qualified Leads (MQLs) in the CRM.

3) Outbound Engagement: Reach out to decision-makers through a combination of outbound channels such as email, LinkedIn, WhatsApp, and phone calls.CRM Management: Input and manage leads in the CRM, ensuring that all information is up-to-date and leads are categorized appropriately.

4) Collaborate with Account Executives: Work closely with the Account Executive team to send out personalized sequences from the CRM and maximize engagement.

5) Track & Monitor Campaigns: Keep a close eye on sequence performance (open rates, click rates), and continuously optimize for maximum outreach effectiveness.

6) Demo Bookings: Drive decision-makers toward scheduling demos with the Account Executives, focusing on achieving a strong ICP-to-demo conversion ratio.

7) Pipeline Management: Ensure a smooth handover of qualified leads to the Account Executive and track their progress throughout the sales process.

KPIs:

1) Number of demos booked with decision-makers.

2) Conversion rate from SQLs to closed deals.

3) Revenue generated from closed deals.

4) Effectiveness of CRM sequences and follow-up cadences.

Required Skills:

1) Research & Lead Hunting: Experience with prospecting tools such as Apollo.io, Lusha, Mr. E, and LinkedIn Sales Navigator.

Communication:

1) Strong written and verbal communication skills, with the ability to engage decision-makers across multiple outbound channels.

CRM Expertise:

1) Proficiency in using CRMs to manage and track leads (e.g., HubSpot, Salesforce, etc.).

2) Data-Driven: Ability to analyze campaign performance and optimize outreach based on engagement metrics.

3) Collaboration: Strong teamwork skills and the ability to work in sync with the SDR.

4) Organizational Skills: Excellent time management, attention to detail, and the ability to manage multiple tasks simultaneously.

Qualifications:

1) 3-5 years of experience in a similar Sales Development Representative or Business Development Representative (BDR) role.

2) Familiarity with healthcare SaaS products is a plus.

3) Self-motivated, results-driven, and comfortable working in a fast-paced environment.

Why Join Niroggyan?

1) Be part of a mission-driven company that is transforming healthcare communication in India.

2) Work in a collaborative and dynamic environment where your contribution has a direct impact on the company's growth.

3) Opportunities for personal and professional development in a rapidly growing company.