About Sasta Sundar
Sasta Sundar built its reputation in online pharmacy and expanded into diagnostics and wellness, serving a largely consumer base across eastern India. It is a funded, fast-growing operator, and it treats its diagnostics offering as a consumer product with all the expectations that come with that.
That makes it a different kind of NirogGyan partner. The question is less about turnaround and more about what the customer feels when the report arrives.
Selling diagnostics as a consumer product
A wellness platform competes on experience. The test is the same wherever it is processed. What differs is what the customer sees afterwards. Sasta Sundar needed a report that justified a consumer brand and gave its marketing something concrete to talk about.
- A consumer brand with a commodity test behind it
- Marketing that needed a tangible product to show
- Expectations set by consumer apps rather than by pathology
Why they chose us
NirogGyan’s Smart Report gave Sasta Sundar a visibly different product at the end of the diagnostics journey, over a standard itDose integration.
- A report that looks like it belongs to a consumer company
- Test recommendations that give the customer a next step, and Sasta Sundar a next order
The richest consumer configuration on the Growth plan
Sasta Sundar runs the Personal Smart Report over itDose with Body Summary, Report Summary, Test Recommendation and Cover Page. The cover page carries the Sasta Sundar brand. The body map and summary make the result readable at a glance. Test recommendations give the customer a next step, and Sasta Sundar a reason for the next order.
- Report type
- Personal Smart Report
- Add-ons
- Body Summary, Report Summary, Test Recommendation, Cover Page
- Integration
- itDose
- Plan
- Growth
- Live since
- 2025
- Segment
- Funded wellness platform
What changed
- talking point in the diagnostics pitch
- Lead
- add-ons live from day one
- 4
- in early patient feedback
- Top marks
The report is now the first thing Sasta Sundar’s team shows when describing its diagnostics service, to customers and to investors alike. Early patient feedback has been at the top of the scale.
Where the partnership goes from here
Sasta Sundar continues to grow its diagnostics line with the Smart Report at the centre of the offering.
Frequently asked questions
Does NirogGyan work with online health platforms as well as labs?
Yes. Sasta Sundar is a wellness and pharmacy platform. Its diagnostics reports are Smart Reports over an itDose integration.
What is the Test Recommendation add-on?
A section of the report that suggests the follow-up tests a patient’s results point to, with timing, so the customer knows what to do next.
How did Sasta Sundar go live?
Through NirogGyan’s standard API integration with itDose, in 2025.
