About Dr. B Lal Clinical Laboratory
Dr. B Lal Clinical Laboratory is one of Rajasthan’s established pathology names, serving referring doctors and hospitals across Jaipur. It is one of NirogGyan’s oldest partners, with reporting history going back to 2021.
Rajasthan is a Hindi-speaking state, which shaped every decision about how its consumer reports should read. An English report in Jaipur is a barrier before a single value is understood.
A referral lab with no consumer product
A B2B laboratory speaks to doctors. Its reports are dense, in English, and built for clinical reading. Entering B2C meant producing a document that a family in Jaipur could pick up and understand, in Hindi, without losing the clinical depth that referring doctors expected.
Dr. B Lal also needed the consumer offering to stand on its own as a reason to choose them for a preventive check-up, rather than a nicer printout attached to someone else’s referral.
- No patient-facing report to launch a B2C business on
- English-only clinical reports in a Hindi-speaking market
- Clinical depth to preserve for the referral side of the business
Why they chose us
NirogGyan offered Hindi Smart Reports, a Suflam integration, and a product deep enough to grow into as the consumer business matured.
- Reviewed Hindi clinical content rather than machine translation
- An add-on roadmap the lab could switch on over time
Eight add-ons, in Hindi, over Suflam
Dr. B Lal runs the Personal Smart Report over Suflam with eight add-ons: Body Summary, Report Summary, Test Recommendation, Quick Summary, Cover Page, Marketing Page, Risk Score and Historical trends. All of it in Hindi, with clinical content reviewed by NirogGyan’s team.
Risk scoring and historical trends give returning patients a reason to test on schedule. The marketing page inside the report carries Dr. B Lal’s own preventive packages to every patient who opens it.
- Report type
- Personal Smart Report
- Language
- Hindi
- Add-ons
- 8, incl. Risk Score, Historical, Marketing Page
- Integration
- Suflam
- Plan
- Enterprise
- Partner since
- 2021
What changed
- growth in preventive check-ups since 2021
- 5×
- add-ons live, the widest configuration in our network
- 8
- of continuous reporting history per patient
- 5 years
Preventive check-up volume rose from around 8,000 Smart Reports in 2021 to more than 44,000 a year, and has held at that level for two years running. Patient feedback has remained strong across a growing response base. For a lab that had no consumer product five years ago, that is a business line built almost from scratch.
Where the partnership goes from here
The lab continues to expand its preventive health range, with Risk Score and Historical trends now standard on every consumer report.
Frequently asked questions
Does NirogGyan provide lab reports in Hindi?
Yes. Dr. B Lal’s patients receive the full Smart Report in Hindi, with clinical content reviewed by NirogGyan’s team rather than machine-translated.
Which add-ons does Dr. B Lal use?
Body Summary, Report Summary, Test Recommendation, Quick Summary, Cover Page, Marketing Page, Risk Score and Historical trends.
How can a B2B pathology lab enter the consumer market?
With a patient-facing report that works as a product in its own right. Dr. B Lal used Hindi Smart Reports as the foundation of its B2C offering and grew preventive check-ups around five times.
