About Max Lab
Max Lab operates laboratories inside Max Super Speciality Hospitals across Delhi NCR, Punjab and Uttarakhand, alongside a growing retail collection network. It carries one of the strongest healthcare brands in North India, and its patients expect the Max standard whether they arrive through the hospital or a neighbourhood centre.
For NirogGyan, Max Lab is the account that uses the most of the product: Smart Reports, the Trends report and the Analytics Dashboard, all feeding each other.
Lots of repeat patients, and no way to show them their own history
Hospital patients test repeatedly: pre-operative work-ups, chronic conditions, post-discharge follow-ups. Each report arrived as a fresh document with no reference to the last one. The clinical story was in the system, but nobody could see it.
Max Lab also wanted reports that carried the Max brand with the same polish as the rest of the patient experience, and a way to measure whether better reports actually brought patients back.
- Repeat testers receiving disconnected single-visit reports
- Report design below the standard of the Max brand
- No measurement of how the report affected retention
Why they chose us
Max Lab chose NirogGyan for the Trends Smart Report and the doctor-friendly Table Summary, with a fast turnaround on the IT Dose integration and a design that matched their brand.
- Historical graphs per parameter, which no LIS report offered
- A design team willing to work inside the Max brand guidelines
Trend reports for repeat patients, and a doctor-friendly summary
Max Lab runs the Total Smart Report over IT Dose with the Body Summary, Report Summary and Cover Page add-ons, and the Trends report on top. A returning patient sees each parameter plotted across visits, with a plain reading of whether it is rising, holding or recovering. The table summary gives clinicians the same information on one page.
Behind it, the Analytics Dashboard shows Max Lab which cohorts are returning and which findings are driving the repeat visits. That feeds their retargeted outreach, which no CRM could do because no CRM can see a clinical reason to call.
- Report type
- Total Smart Report
- Trends
- Historical graphs per parameter
- Add-ons
- Body Summary, Report Summary, Cover Page
- Integration
- IT Dose
- Analytics
- Cohort dashboard for retargeting
- Brand
- Max Healthcare design language
What changed
- repeat-testing rate since trend reports went live
- 2×
- overall volumes across hospital and retail
- Up
- for Max hospital patients and Max Lab retail
- One standard
Repeat testing is the metric that matters for a hospital-backed lab, and it has doubled. First-time patients ask for the Smart Report out of curiosity. Returning patients track themselves on the historical graphs. Overall volumes have grown alongside, and the report now carries the Max brand into the patient’s home.
Where the partnership goes from here
Max Lab continues to extend trend reporting across its hospital network and uses the Analytics Dashboard to plan retargeted outreach cohort by cohort.
Frequently asked questions
What is a Trends Smart Report?
A report that plots each parameter across a patient’s previous visits, with a plain-language reading of the direction, instead of a single set of values.
Why does trend reporting matter for hospital labs?
Hospital patients test repeatedly. Showing them the direction of their results turns a one-off test into a monitored condition, which brings them back on schedule. At Max Lab the repeat-testing rate doubled.
Does Max Lab use NirogGyan for both hospital and retail patients?
Yes. The same reporting standard serves patients from the Max hospital network and Max Lab’s own collection centres.
