Agilus DiagnosticsPan India

Agilus Diagnostics: building a brand identity after SRL, one Smart Report at a time

When SRL Diagnostics became Agilus, India’s largest diagnostic network by geographic presence needed patients to recognise and trust a new name. Smart Reports became one of the most visible places that new identity lived. Five years into the partnership, the reports also serve Fortis Hospital patients.

A sample tube being logged at an Agilus Diagnostics lab
Photo: agilusdiagnostics.com
and counting
5 yrs
pan-India network
25 states
hospitals now live
Fortis

About Agilus Diagnostics

Instituted in 1995 and formerly known as SRL Diagnostics, Agilus runs more than 400 laboratories across 25 states and five union territories, with the largest number of NABL-accredited labs in the country. It is part of the Fortis Healthcare group.

A rebrand at that scale touches thousands of touchpoints. The report a patient takes home is the one they keep, share with family and show their doctor, which makes it the most durable piece of brand collateral a lab has.

A new name that patients had to learn to trust

SRL had decades of recognition. Agilus had to earn it from scratch, in a market where patients rarely remember which lab ran their test. The preventive health business in particular needed to look and feel different from a price-led market.

Any solution had to work with Agilus’s in-house laboratory system and survive a pan-India rollout across hundreds of labs.

  • A rebrand from SRL to Agilus that needed visible, daily reinforcement
  • Preventive packages competing on price rather than experience
  • An in-house LIS and a national footprint to integrate across

Why they chose us

Agilus wanted a reporting partner that could carry the new brand consistently across the country, integrate with their own LIS, and keep improving the product over a long relationship.

  • A report that would say Agilus every single time, and say it well
  • A team that had already handled in-house LIS integrations at scale

The Agilus brand on every preventive report

Smart Reports run over Agilus’s in-house LIS as the Personal report with Body Summary, Report Summary and Cover Page. The cover page carries the Agilus identity. The inside explains every parameter in plain language with colour coding and a body map.

What started on one preventive package became the standard across the preventive catalogue. As confidence grew, the scope grew with it: Smart Reports now also go out for Fortis Hospital patients, and Agilus has subscribed to further NirogGyan services for the period ahead.

Report type
Personal Smart Report
Add-ons
Body Summary, Report Summary, Cover Page
Integration
In-house LIS, via API
Coverage
Preventive catalogue, pan-India
Extended to
Fortis Hospitals
Partner since
2021

What changed

and counting, one of our oldest partnerships
5 years
from a single package at launch
Catalogue-wide
hospital patients now receive Smart Reports too
Fortis

Agilus has the largest patient-feedback base in our network, and scores have stayed consistently strong across it. The clearest sign of confidence is scope: a pilot on one package became the preventive standard, and then extended into the Fortis hospital business.

Where the partnership goes from here

Agilus has subscribed to additional NirogGyan services, and Smart Reports continue to roll out across the Fortis hospital network.

Frequently asked questions

Is Agilus Diagnostics the same company as SRL?

Yes. SRL Diagnostics rebranded as Agilus Diagnostics in 2023. NirogGyan’s partnership began under the SRL name and continued through the rebrand.

Which Agilus reports are Smart Reports?

Smart Reports cover Agilus’s preventive health catalogue and have been extended to Fortis Hospital patients.

How does a Smart Report help build a brand?

The report is the one document a patient keeps and shares. A clear, branded, plain-language report reinforces the lab’s identity every time it is opened.

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